For years, the How2Recycle label has been the most recognizable on-pack recycling label in North America. Recognized by 8 in 10 consumers, this label has been issued across hundreds of thousands of pieces of packaging — but more importantly, it’s provided consumers with the recycling instructions needed.

Now, as policies and consumer expectations have evolved, we’re proud to build on the recognition of  the How2Recycle Legacy Labels by rolling out our new How2Recycle Pro Labels. The How2Recycle Pro Label design is one backed by extensive consumer research and designed to enhance clarity, accessibility, and compliance. 

While the transition to the Pro label has begun, consumers can still expect to see the Legacy labels on packaging, and in your favorite retailers for the foreseeable future as our members apply the new Pro label to their portfolios.