Our Mission

Our mission is to get more materials in the recycling bin by taking the guesswork out of recycling.

Our Goals

  • Reduce confusion by creating a clear, well-understood, and nationally harmonized label that enables companies to convey to consumers how to recycle a package.
  • Improve the reliability, completeness, and transparency of recyclability claims.
  • Provide a labeling system that follows Federal Trade Commission Green Guides.
  • Increase the availability and quality of recycled material.

Our Method

Visit our Guide to Recyclability to learn more about how How2Recycle defines and interprets recyclability for more than 225 products every day.

How2Recycle is a part of GreenBlue, an independent 501(c)(3) environmental nonprofit.

Our Insights

How2Recycle is more than just a label—the program also tells its member companies how to make their packaging more recyclable. Visit our Insights report to learn more about the impact of How2Recycle on packaging recyclability in North America.

History

How2Recycle began in 2008 as a project of the Sustainable Packaging Coalition. The How2Recycle Label program finished its soft launch in early 2012 with 12 pilot companies.

In 2016, How2Recycle released its first consumer education video on Mother Nature Network.

In 2017, How2Recycle was awarded a DuPont Packaging Silver Award for packaging innovation.

In 2018, How2Recycle was awarded Finalist in MIT Climate CoLab's contest about Shifting Attitudes and Behaviors to Address Climate Change.

In 2018, How2Recycle launched the consumer education campaign  Look for The Label on a billboard in Times Square.

By 2020, How2Recycle has grown to over 225 brand and retailer members and has issued more than 100,000 design recommendations to members to make their packaging more recyclable.


Take Our Survey

Your insight and feedback is deeply important to us. Take our survey and let us know if we're doing a good job, and if not, how we can do better. Your input makes a real difference!



Contact

If you are a company interested in using the label on packaging, you can visit our Membership page for more information. 

Members can send questions to: [email protected]


Media Contact

Members of the media interested in running a story about How2Recycle can reach us at:

[email protected]


Social Media

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