Our Mission

Our mission is to get more materials in the recycling bin by taking the guesswork out of recycling.

Our Goals

  • Reduce confusion by creating a clear, well-understood, and nationally harmonized label that enables companies to convey to consumers how to recycle a package.
  • Improve the reliability, completeness, and transparency of recyclability claims.
  • Provide a labeling system that follows Federal Trade Commission Green Guides.
  • Increase the availability and quality of recycled material.


How2Recycle began in 2008 as a project of the Sustainable Packaging Coalition. The How2Recycle Label program finished its soft launch in early 2012.

In 2016, How2Recycle released its first consumer education video on Mother Nature Network.

In 2017, How2Recycle was awarded a DuPont Packaging Silver Award for packaging innovation.

In 2018, How2Recycle was awarded Finalist in MIT Climate CoLab's contest about Shifting Attitudes and Behaviors to Address Climate Change.

In 2018, How2Recycle launched the consumer education campaign  Look for The Label on a billboard in Times Square.

Our Method

Each How2Recycle label is based on the best availability of recycling data available, as well as critical technical insights from Association of Plastic Recyclers, Recycled Paperboard Alliance, and other insightful industry experts. We're the only recycling label system designed to comply with the Federal Trade Commission's Guidelines for Environmental Marketing Claims, and How2Recycle was the first recycling labeling system in the US designed for consumers. The How2Recycle label is based on consistency, accuracy and transparency.

Take Our Survey

Your insight and feedback is deeply important to us. Take our survey and let us know if we're doing a good job, and if not, how we can do better. Your input makes a real difference!


General Inquiries about How2Recycle should be directed to:

Media Contact

Media Inquiries for the How2Recycle label should be directed to:
Anne Elsea

Social Media

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