- Reduce confusion by creating a clear, well-understood, and nationally harmonized label that enables industry to convey to consumers how to recycle a package.
- Improve the reliability, completeness, and transparency of recyclability claims.
- Provide a labeling system that follows Federal Trade Commission Green Guides.
- Increase the availability and quality of recycled material.
History & Future
How2Recycle began in 2008, and is a project of the Sustainable Packaging Coalition. The How2Recycle Label program finished its soft launch in early 2012 and now has over 50 participating companies and brands.
Each How2Recycle label is based on the best availability of recycling data available, as well as critical technical insights from Association of Plastic Recyclers, Recycled Paperboard Alliance, and other insightful industry experts. We're the only recycling label system designed to comply with the Federal Trade Commission's Guidelines for Environmental Marketing Claims, and How2Recycle was the first recycling labeling system in the US designed for consumers. The How2Recycle label is based on consistency, accuracy and transparency.
Take Our Survey
Your insight and feedback is deeply important to us. Take our survey and let us know if we're doing a good job, and if not, how we can do better. Your input makes a real difference!
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