H2R in Action

Thrive Market Joins How2Recycle® Label Program

CHARLOTTESVILLE, VA, April 6, 2021 — How2Recycle is excited to welcome Thrive Market into the How2Recycle label program. Thrive Market is an American e-commerce membership-based retailer offering natural and organic food products. Enjoyers of Thrive Market products can anticipate seeing the How2Recycle label on their branded products by the summer of 2021. 

"At Thrive Market, environmental responsibility is at the core of everything we do and we're dedicated to finding solutions that rally our community behind a healthier planet. Unfortunately, recycling has always been far more confusing than it should be, so we're thankful for How2Recycle, who remove the guesswork for consumers by implementing a clear and simple labeling system educating folks on how to recycle certain materials. We're excited to partner with How2Recycle to both support our members, our mission, and our packaging innovation, ensuring the most sustainable and recyclable options for Thrive Market's own products" - Jenna Engleman, Sr Director, Thrive Market Brands. 

Thrive Market has identified how confusing recycling can be for consumers based on different regional rules, fluctuating availability (e.g. curbside pickup in limited places), and a wide variance of how brands communicate the recyclability on product packaging. By joining the How2Recycle label program, they are doing their best as a retailer to help minimize recyclability confusion for consumers by clearly labeling their packaging with concise recyclability information. 

The implementation of the How2Recycle label system will help minimize the confusion for the consumer so they are able to recycle more and recycle better. 
About Thrive Market
Thrive Market was founded in 2014 with a mission to make healthy living easy and affordable for everyone. As an online, membership-based market, Thrive Market delivers the highest quality, healthy and sustainable products at member-only prices while matching every paid membership with a free one for someone in need. Thrive Market carries a curated assortment of organic and non-GMO products, and offers 100+ filters and values, allowing you to shop by diet and lifestyle. Over the last 4 years, Thrive Gives has raised over $4M to fund food access and environmental sustainability causes. In March 2020, Thrive Market launched their COVID-19 Relief Fund. To date, raising over $1M and supporting over 30,000 families affected by the pandemic. Thrive Market is the largest grocer to ever receive B-Corp certification. Visit thrivemarket.com or follow @thrivemarket to learn more.

About How2Recycle
The How2Recycle® label is a U.S. and Canada-based standardized labeling system that clearly communicates recycling instructions to the public. Over 300 brand owners and retailers are members of How2Recycle, and tens of thousands of products carry the How2Recycle label in the marketplace. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together businesses, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information, follow us on Twitter @How2Recycle or go to our website at www.How2Recycle.info. Companies interested in joining How2Recycle can visit http://www.how2recycle.info/jo... for more information or contact [email protected].

How2Recycle Communications

How2Recycle Communications

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