H2R in Action

How2Recycle® Welcomes Maker of John Frieda, Bioré, Jergens, Curel and more to its growing membership

Kao to use label on variety of beauty and personal care products

CHARLOTTESVILLE, June 12, 2018 — Kao USA is the newest beauty and personal care company owner to join the How2Recycle label program. The brand will be using the label on a variety of products to help consumers recycle more of its products and to help answer questions about what may not be recyclable.

“Improving recycling rates of packaging is important to Kao and our brands, but we know recycling takes effort,” says Simon Grant, Project Management, Kao. “Kao is eager to make recycling simpler for our consumers.”

“Because most people don’t have a recycling bin in their restroom, many bathroom products can easily miss their opportunity to be recycled,” said Caroline Cox, project associate, How2Recycle. “We are thrilled to welcome Kao as the newest member to How2Recycle and empower their customers to recycle more, and better.”

Companies interested in joining How2Recycle can visit http://www.how2recycle.info/join for more information or contact [email protected]


The How2Recycle Label is a U.S.-based standardized labeling system that clearly communicates recycling instructions to the public. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information, follow us on Twitter @How2Recycle or go to our website at www.How2Recycle.info.


Kao USA showcases in the beauty industry with distinctive brands and a history of game-changing innovation. Our unique American and Japanese heritage grants us a culture that values ethics and diversity. We work to enhance the strength of our beauty care brands through a business foundation built upon being closest to the Consumer. Kao continuously works to understand and reduce the environmental impact of our business activities through the whole product lifecycle of our brands, including Jergens, Curel, Bioré, Ban, John Frieda, Molton Brown, Goldwell, and KMS.

Anne Elsea

Anne Elsea
Communications Manager

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