H2R in Action

The J.M. Smucker Company to Feature How2Recycle Label on Packaging to Promote Responsible Recycling

CHARLOTTESVILLE, VA, October 17, 2018 — The J.M. Smucker Company has joined the How2Recycle® initiative to educate consumers on how to responsibly recycle packaging. The J.M. Smucker Company will launch its effort in early 2019 with Folgers® coffee packaging that will feature the How2Recycle label.

How2Recycle aims to promote recycling by reducing confusion through the implementation of a clear, well-understood label that enables companies to convey to consumers how to recycle a package appropriately. The How2Recycle label, which is featured on thousands of leading products in retail locations across the country, is the only U.S.-based recycling label that is standardized across all packaging types.

“Our commitment to the environment is part of our heritage and we are working to become an even more sustainable company through clearly defined objectives designed to drive a positive environmental impact,” said Julia Sabin, Vice President of Government Relations and Corporate Sustainability for The J. M. Smucker Company. “Packaging is one of our sustainability focus areas and we are excited about the clarity the collaboration with How2Recycle will provide our consumers.”

Educating and Empowering Consumers to Recycle

Studies and insights show many recyclable products and packages end up in landfills, as many consumers are confused about which items can be recycled and how to sort them.

The How2Recycle Label is a project of the Sustainable Packaging Coalition and is the first standardized U.S. recycling labeling system designed for consumers. It has changed recycling behavior among consumers since it launched on packages in 2012.

Today, more than 100 brands and brandowners have added the How2Recycle label to their packaging and many leading retailers, including Walmart, Target and Amazon, are strong supporters.

A Heritage of Environmental Responsibility

Respect for the environment has been a focus of The J.M. Smucker company since its founding in 1897. The company has maintained constant vigilance around its sustainability efforts with continuous monitoring to determine opportunities for improvement. It has also established specific environmental goals to reduce its impacts related to waste, water and greenhouse gas emissions by 2020 through:

·       Diverting 95 percent of waste from landfills

·       Reducing water use intensity by 15 percent

·       Reducing greenhouse gas emissions intensity by 10 percent


ABOUT How2Recycle

The How2Recycle Label is a U.S.-based standardized labeling system that clearly communicates recycling instructions to the public. Over 100 companies and thousands of name brand products are carrying the How2Recycle label on products. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information, follow us on Twitter @How2Recycle or go to our website atwww.How2Recycle.info.

Companies interested in joining How2Recycle can visit http://www.how2recycle.info/join for more information or contact how2recycle@greenblue.org.

About The J. M. Smucker Company 

For more than 120 years, The J. M. Smucker Company has brought families together to share memorable meals and moments. Guided by a vision to engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. In consumer foods and beverages, its brands include Smucker's®Folgers®Jif®Dunkin' Donuts®Crisco®Café Bustelo®R.W. Knudsen Family®Sahale Snacks®, Smucker's® Uncrustables®Robin Hood®, and Bick's®. In pet food and pet snacks, its brands include Rachael Ray® Nutrish®, Meow Mix®, Milk-Bone®, Kibbles 'n Bits®, Natural Balance®and Nature's Recipe®. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about our Company, visit jmsmucker.com.

The J. M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Dunkin' Donuts® is a registered trademark of DD IP Holder LLC, and Rachael Ray® is a registered trademark of Ray Marks Co. LLC.  

Dunkin' Donuts® brand is licensed to The J. M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants.

Anne Elsea

Anne Elsea
Communications Manager


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