H2R in Action

Hello Products joins How2Recycle and Sustainable Packaging Coalition

CHARLOTTESVILLE, VA, February 6, 2018 — Hello Products is the latest company to join How2Recycle® and The Sustainable Packaging Coalition®, both projects of the environmental nonprofit GreenBlue. Hello Products, is an oral care brand with products that are free of synthetic dyes, artificial sweeteners and flavors, parabens, microbeads, triclosan, and gluten. By using the How2Recycle label, Hello Products will make it easier for people to recycle packaging like toothpaste boxes that are often not recycled.

“For a company that focuses heavily on transparency and simplicity, How2Recycle is a natural extension,” said Caroline Cox, How2Recycle project associate. “By providing their customers with simple, consistent, and accurate recycling information, Hello Products demonstrates that they aim to do good by our bodies and our environment. We’re thrilled to welcome them to How2Recycle and The Sustainable Packaging Coalition!”

Hello Products will be rolling out the label first on its new line of natural mint and kids organic watermelon mouthwash, which can be recycled curbside in the U.S.

“We’re on a mission to elevate the everyday, starting with mouths everywhere,” says Craig Dubitsky, founder of Hello Products. “We’re purposeful in everything we do, and our packaging and sustainability are core to our ethos and ethics at Hello.  We use plant based materials and certified papers whenever possible and we make sure our vendors/supplier partners are committed to shared ideals when it comes to sustainability. We work hard to keep our packaging as appealing, functional, fun to interact and live with, and of course, as earth friendly as possible. We’re looking forward to our partnership with How2Recycle and how together we can help encourage folks to commit to being more environmentally conscious.”

Companies interested in joining How2Recycle can visit http://www.how2recycle.info/join for more information or contact how2recycle@greenblue.org.

ABOUT HOW2RECYCLE
The How2Recycle Label is a U.S.-based standardized labeling system that clearly communicates recycling instructions to the public. Over 90 companies and thousands of name brand products are carrying the How2Recycle label on products. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information, follow us on Twitter @How2Recycle or go to our website at www.How2Recycle.info.

ABOUT hello® products
Say hello® to a new kind of naturally friendly™ oral care using thoughtful, effective ingredients so delicious you'll rush to brush. Hello believes in a brusher’s right to choose, so we created adult and kids toothpastes to not only meet your needs, but to make you smile: teeth whitening, breath freshening, sensitivity relief, cavity protection and much more. Made in America with globally sourced ingredients, all hello products are gluten free, vegan, cruelty-free and free of synthetic dyes, artificial sweeteners/flavors, parabens, microbeads, and triclosan. It’s the friendly way to be. Learn more + smile more at www.helloproducts.com

Anne Elsea

Anne Elsea
Communications Manager


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