H2R in Action

Back to the Roots becomes latest company to join How2Recycle®

Organic cereal, garden-in-a-can company to use standardized recycling labels on products

CHARLOTTESVILLE, VA, July 24, 2017 — Back to the Roots, a company that makes 5-ingredient or less organic cereals, as well as indoor herb and vegetable growing kits like the Garden-in-a-Can, is the latest company to join How2Recycle.

“How2Recycle will be a great complement to Back to the Roots’ sustainability message by featuring simple and consistent recycling instructions on their packaging,” said Caroline Cox, How2Recycle Project Associate.

Back to the Roots will be using the How2Recycle label on its line of organic stoneground cereal cartons, mini mushroom farm kit, self-watering planter, garden-in-a-can, garden-in-a-jar and its water garden fish tank. By using the label, Back to the Roots will make recycling easy for its customers, by letting them know if the package can be recycled curbside, in a grocery store take back program, or if the consumer needs to check back with their locality to see if it’s recyclable. How2Recycle also tells consumers if a packaging type is not yet recyclable.

Companies interested in joining How2Recycle can visit http://www.how2recycle.info/join for more information or contact how2recycle@greenblue.org.

ABOUT HOW2RECYCLE

The How2Recycle Label is a U.S.-based standardized labeling system that clearly communicates recycling instructions to the public. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information, follow us on Twitter @How2Recycle or go to our website at www.How2Recycle.info.

ABOUT BACK TO THE ROOTS

In a college class, we learned mushrooms could grow entirely on spent coffee grounds. After watching hours of how-to videos and turning our fraternity kitchen into a big science experiment, we eventually decided to give up our corporate job offers to instead become full-time mushroom farmers. What started as curiosity about urban farming has turned into a passion to Undo Food™ and reconnect families back to where it comes from through fun and delicious ready to grow and ready to eat products.

And that passion to Undo Food is what took us from organic mushroom kits to stoneground breakfast cereal. Sometimes, we want to grow food ourselves, taste the absolute freshness, and show kids how mushrooms or herbs grow. And at the other times, we're busy, running out the door, and we just want to eat something — like breakfast cereal — that's already been cooked for us. But we believe the underlying trust, transparency, and consciousness shouldn't change from the produce aisle to the grocery aisle, or from ready to grow to ready to eat. We believe in a future where all food comes from the kitchen, not a lab; and where R&D teams aren't biochemists, but our grandparents.

We hope you join us & the Back to the Roots family as we work to Undo Food and connect back to where it comes from.

Much love,
Co-founders, Alejandro & Nikhil

Anne Elsea

Anne Elsea
Communications Coordinator


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