H2R in Action

Marcal paper products brand to use How2Recycle label on packaging

CHARLOTTESVILLE, VA, DECEMBER 5, 2016 — Marcal, a producer of bath tissue, paper towels, napkins, is the latest company to join the How2Recycle program.

Marcal, a Soundview Paper Company, will be using the How2Recycle label on the plastic wrap surrounding its paper products. The Store Drop Off Label lets consumers know that they can recycle that package at grocery and retail stores. Plastic bags, wrap, and film cannot be recycled in curbside bins in most localities because it harms recycling equipment, but it can be recycled in retail stores like Walmart and Target across the country. 

“It’s powerful to communicate to consumers that the plastic wrap around Marcal paper products can be recycled at stores, thanks to the How2Recycle label,” said Kelly Cramer, Senior Manager at Sustainable Packaging Coalition. “We are excited to welcome Marcal to How2Recycle membership, and look forward to seeing the Store Drop-off label on their products very soon.”

“Marcal, A Soundview Paper Company, LLC has always put recycling and sustainability at the forefront of our business model,” said Tara Van Der Hey, Marketing Director at Marcal.  Since 1932 we have revolutionized the paper industry with recycling technology, making Marcal one of the most respected, environmentally-conscious companies in America.”  Today, Marcal is led by industry veterans who are committed to producing high-quality, affordable products that are right for consumers as well as for the environment.  “We are excited to partner with How2Recycle in this ground-breaking program.”

Companies interested in joining the quickly expanding How2Recycle program can visit www.how2recycle.info/how2join/ or contact how2recycle@greenblue.org. Consumers can support the How2Recycle program by taking our short online survey.

The How2Recycle Label is a U.S.-based standardized labeling system that clearly communicates recycling instructions to the public. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information, follow us on Twitter @How2Recycle or go to our website at www.How2Recycle.info.

Marcal, a Soundview Paper Company is owned by Atlas Holdings LLC, which owns and operates more than 100 facilities with over 10,000 employees worldwide in a broad spectrum of industries, including pulp and paper manufacturing, wood products and building materials, and packaging. Atlas works closely with its operating partners and management teams to build strong standalone companies that can sustain long-term success. Visit www.soundviewpaper.com. to learn more.

Anne Elsea

Anne Elsea
Communications Manager

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