CHARLOTTESVILLE, VA, AUGUST 4, 2016 — Gerber Products Company, a leader in early childhood nutrition, is the latest company to join the How2Recycle label program. Companies use the How2Recycle Label to communicate clear packaging recycling instructions to consumers.
How2Recycle labels are divided into 4 categories: Widely Recycled, Check Locally, Not Yet Recycled, and Store Drop-Off. Packaging type is identified at the bottom of the label, and additional recycling instructions are added as a tab on top of the label as needed.
The How2Recycle Label is voluntary, with over 50 member companies currently participating.
“What great news it is that we can now count this definitive brand as a member of How2Recycle,” said Kelly Cramer, Senior Manager at Sustainable Packaging Coalition. “Gerber’s commitment to clear, concise and accurate recycling claims on packaging demonstrates that it cares about the planet and recycling.”
Consumers can expect to see the How2Recycle label on products such as its cereal line, formula, and infant meals in the coming months.
“As a leading nutrition company we have a responsibility to be stewards for the environment. Our adoption of this program signals our commitment to provide parents and caregivers the information they need to make sound choices for their family. Through this initiative, we are looking beyond our leadership in infant nutrition to ensure future generations of Gerber babies have a healthy environment where they can thrive,” said Bill Partyka, President and CEO of Gerber.
Companies interested in joining the quickly expanding How2Recycle program can visit www.how2recycle.info/how2join/ or contact email@example.com.
The How2Recycle Label is a U.S.-based standardized labeling system that clearly communicates recycling instructions to the public. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information, follow us on Twitter @How2Recycle or go to our website at www.How2Recycle.info.
Gerber Products Company was founded in 1928 in Fremont, Mich. Gerber Products Company joined the Nestlé family on September 1, 2007. Gerber Products Company is a leader in early childhood nutrition